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Marketing communications and advertising

The Government of South Australia is committed to providing all South Australians with information about it's policies, services, programs and initiatives; as well as information on all matters that affect South Australian’s rights, benefits and obligations. Marketing communications is regarded as integral to meeting this commitment to the community.

The Marketing Communications Guidelines assist government agencies in preparing marketing communications materials. The guidelines represent the principles to be followed by all government personnel when planning, developing and managing marketing communications on behalf of government agencies, administrative and business units, and instrumentalities of the Crown that are subject to Ministerial direction.

Communication activities must support South Australia’s Strategic and Economic Priorities.

Click here to get started planning your communications plan.